May 2, 2018

Cataloging Catalogs: Spring/Summer 1950! (Montgomery Ward's)

So, here's the deal, I decided we could take a break from the 1947/1948 catalog and jump into a different catalog for spring and summer. We can finish the other Fall catalog in Fall right? Yes. Today we begin diving into the Spring Summer 1950 Montgomery Wards catalog instead! 

These dresses are ridiculously good anyway, I was oohing and aahing over them as I scanned these pages. For the first time I remembered to scan the front and back covers for you all as well, so here is the front...

...and then this next page is the back cover below. Aren't these just the dreamiest dresses?! Smart street cottons indeed.

So I hope you enjoy this foray in spring 1950, as always, personally I want to order one of everything!


  1. Woah. Not a dud in the lot - every single one of those is pretty much perfect.

  2. SWOON. OH my goodness I want them all. I'm in loooove. I'm so glad you do this, too! If you'll excuse me I'll just be pinning like every single thing.

    1. Pin away my dear! I want one of each as well, too bad I can't just fill out the order form and send it in...

  3. I need to make every dress on page 10, pronto! Just gorgeous! Thank you for sharing :)

  4. I need to make every dress on page ten! They are just gorgeous! Thanks for sharing :)


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