Wednesday, June 28, 2017

Cataloging Catalogs: Montgomery Ward Spring Summer 1943 (Pantsuits, maternity, aprons, swimsuits, and more!)


Once again it's time for another installment of Cataloging Catalogs! Today we have more pages from the Spring Summer 1943 Montgomery Ward catalog again of course, as it seems the pages are endless! Today we move on from just dresses to some different items like slack suits, juniors (!) maternity, aprons, nurses uniforms, swimsuits, and jodhpurs!

I can't wait to keep scanning and sharing the rest of this catalog with you all, next up will be blouses and sweaters :) As always, feel free to pin these images and share them if you see something you like, I'm putting these up as a reference for everyone. 































4 comments:

  1. It seems so strange to see uniforms being sold through a reular catalogue - I don't know whether I'm more baffled at people having to buy their own, or that there wouldn't be a specialist supplier.

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    1. It does seem odd, perhaps these were nicer or more comfortable than the ones issued and it was acceptable to buy your own upgrades? I have no idea how that all worked!

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  2. Interesting to see the uniforms and victory workers outfits. Lots of good stuff here. Wish I could shop from this catalogue.

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    1. Me too! I really want to fill out the order form, especially since everything seems comically inexpensive if one doesn't take inflation into account ;)

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